The liquor retail industry is on the precipice of major change At the moment, only a small proportion of wine, beers and spirits shopping occurs online. However e-commerce penetration is projected to triple over the next 10 years. This will create a huge shift in how consumers spend grocery dollars as they embrace digital and…
DetailsAre you wanting to increase foot traffic to your retail bottle shop or your restaurant at your pub? Facebook has a great ad objective called ‘Store Visits’ that will help you do just that! The Store Visits Ad Objective Store visits is an ad objective available to anyone with a location structure set up on…
DetailsDo you have an event coming up at your venue and you need to attract a large crowd? Promote your event on Facebook to get the result that you need! To create a one-time or recurring event on Facebook: Start on your business Page. Click Events under the thumbnail of your cover image. Click the Create Event button.…
DetailsHave you reviewed your Facebook page lately? Are you taking advantage of the latest Facebook features? It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features. Here are some steps to review to help maximize your page’s potential: 1. Check your cover image on…
DetailsFacebook has rolled out Messenger ads and I’m a big, big fan! Over ONE BILLION people use Facebook Messenger as a whole. Even my Dad uses it and he is ah … less than tech savvy (let’s hope he doesn’t read that or I’ll cop it for that comment! Hehe!). My point is that we…
DetailsWhen you buy traffic on Facebook, you do so to put your message or offer in front of the right audience. You do it for one of three reasons … You have no traffic and you need to generate leads and sales; You want more qualified traffic than you currently have (people who will actually…
DetailsYour membership database is one of the most important assets to your restaurant or club. Do you have a large database of members or past purchasers? Then you are sitting on a gold mine! In Facebook, you can reach people who have a relationship with your business, whether they are existing customers or people who…
DetailsWhat if you could target your ads to go to people that have followed your competitor? The good news is that very often you can! *insert evil laugh here*! How do you do it? When you create an ad, you are given tools to find the audience that you want to advertise to. As you…
DetailsWebsite custom audiences helps you to reach people that have already shown interest in your business. People often decide to purchase if they see the items they like again. By using a Facebook pixel, you are able to then create an audience that allows you to reengage them. You add a piece of code called…
DetailsDid you know that approximately 90% of Facebook users access the platform predominantly on mobile? So it’s best to design your images & content to allow for that. So often I see companies design a visually beautiful cover image without testing what it looks like on mobile where most people view it. The result? Important…
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