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Category Archives: Marketing

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How to divert your competitor’s web traffic to your website

MarketingBy Kym BolgerAugust 7, 2020Leave a comment

Do you want your website to rank higher, get more traffic and earn more sales conversions?  The magic happens by uncovering Search Engine Optimisation opportunities that you may not have uncovered. By analysing your competitors, it will help you answer questions like: Who are my actual SEO competitors? What keywords should I target? What topics…

Does proximity affect your local ranking in the Google Local Pack?

MarketingBy Kym BolgerAugust 6, 2020Leave a comment

What is user based proximity? What does it mean when I speak of user-to-business proximity? Imagine that a person is standing in front of Mooloolaba beach, looking on their phone for “pizza”.  It is more typical for Google to show that person the pizzeria, that is closest to them, than the pizzeria across town. If…

The at-home consumer during COVID-19

MarketingBy Kym BolgerAugust 3, 2020Leave a comment

COVID-19 has changed life as we know it.   As we do everything we can to keep each other safe, our routines have fundamentally shifted.  Physical and social isolation have become the norm. These changes have had a marked impact on how we approach work and leisure as well as our relationships. The way we…

How liquor retailers can win as shopping moves online

MarketingBy Kym BolgerJune 25, 2019Leave a comment

The liquor retail industry is on the precipice of major change At the moment, only a small proportion of wine, beers and spirits shopping occurs online.  However e-commerce penetration is projected to triple over the next 10 years. This will create a huge shift in how consumers spend grocery dollars as they embrace digital and…

Birthdays are for celebrating both for the birthday boy or girl AND your venue!

MarketingBy Kym BolgerJune 1, 2018Leave a comment

Your membership database is one of the most important assets to your restaurant or club. Do you have a large database of members or past purchasers? Then you are sitting on a gold mine! In Facebook, you can reach people who have a relationship with your business, whether they are existing customers or people who…

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