Conversations are the future of e-commerce

With the on-the-go, on-demand convenience that mobiles affords, people now have zero tolerance for friction. Many are literally reappraising the relative values of time, effort and money. With 87% of the world’s smartphone population messaging – and 100 billion messages exchanged across Facebook products each day – conversation is uniquely positioned to answer shoppers’ call…

Facebook business page checklist

Have you reviewed your Facebook page lately? Are you taking advantage of the latest Facebook features? It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features. Here are some steps to review to help maximize your page’s potential:  1.  Check your cover image on…