Do you have an event coming up at your venue and you need to attract a large crowd? Promote your event on Facebook to get the result that you need!
To create a one-time or recurring event on Facebook:
- Start on your business Page.
- Click Events under the thumbnail of your cover image.
- Click the Create Event button.
Choose a visual
You can represent your event with a photo or video. Here are a few things to consider:
- For best results, choose a photo or video with an aspect ratio of 1.9:1 or 1200×628 pixels.
- I recommend videos between 30 seconds and the limit of 5 minutes.
- Try to avoid text in your visual.
Set a date, time, and frequency for your event.
The frequency determines whether this is a one-time event or a recurring event. If this is a recurring event with an irregular schedule, choose Custom.
Promote your event organically on and off Facebook
One of the most important factors in the success of your event is whether or not people show up. In this section, we’ll go over the ways you can:
- Let people know your event is happening.
- Reach people most likely to be interested in your event.
- Keep people talking about your event even after it’s over.
Make your Events tab one of the first options on the left side of your page
This makes it easy for people to find your events calendar and see a full list of upcoming events.
You can change the order of your tabs by clicking Settings and then Edit Page.
Scroll down to drag and drop tabs into whatever order you prefer. If the Event tab isn’t visible, create an upcoming event to manage and reorder the tab.
Make upcoming events more prominent on your Page’s Timeline
You can reorder the sections in the left column of your Page on desktop and put Upcoming Events section near the top. Just click the pencil icon that appears when you hover over any of the units.
Promote your Event off Facebook
The link to your calendar is: facebook.com/[YourPage]/events.
You can use the url to reach people when they’re not on Facebook by promoting your event in places like your business’s website, or in an email newsletter, and on any printed collateral like posters or flyers.
Share your event calendar on Facebook
Publish a post with a preview of your event calendar by clicking Share Events in the event tab. This will automatically include a preview of your latest events.
Post content to your event
Sharing pictures, stories, or updates on your event page can help keep it top of mind and relevant in guests’ News Feeds. You can build awareness about your event by posting the updates before, during, and after the event.
Before your event: Post interesting content to the event to build buzz, get people excited, and communicate important updates about your event.
During the event: Give updates.
After the event: Help attendees share highlights by posting photos or messages thanking people for attending and letting them know about your next event.
Send people to a ticketing website
There are over 1 million clicks per day on Facebook Events ticket links.
If you’re selling tickets to your event, be sure to include a link to your ticketing site.
For one-time events, you’ll want to include that link in your initial event setup.
After you add your URL, you have the option to set a custom date and time to let people know when tickets will go on sale (and an end date for ticket sales).
For example, if you’re promoting a summer music festival or highly anticipated comedy tour, you may want to let people know about the tour or event before tickets go on sale. Leave the default option of On Sale Now if tickets are already available.
Sell tickets right on Facebook
If you’re selling tickets through one of our ticketing partners, people can buy tickets seamlessly right on your Facebook Event page. It simplifies the buying process for your attendees and you can send automatic reminders to fans and followers when tickets go on sale.Events get 2X the ticket sales when people can buy them right on Facebook.
Use paid ads to get more people to your event
You can create an ad for your event in Ads Manager. Like any other ad you’d create within ads manager, be sure to choose an objective that aligns with your number-one goal.
Creating a custom audience
Target the people who are likely to want to know about your event. For example, if you want to send ads to people who’ve shown interest in one of your past events, you can create a Custom Audience to deliver ads to just those people. You can include or exclude people who have already responded and also create audiences using a specific event or all of them.
Manage your event and measure your success
Once your event is set up, you’ll want to communicate with attendees and track your success. For example, you might want to make an update to your event description, add a co-host, or see how many people you’ve reached. Use Publishing Tools to manage all of your events in a single place.
To manage your event, go to Publishing Tools and choose Events from the left-side menu
With Publishing Tools, you can publish, edit, and update events from one spot. This includes, scheduling events to publish, duplicating past events, and more.
Measure success of your event
Use Page Insights to learn how people are responding to your event and measure it against what you’ve been for past events. Facebook provides metrics that can help you measure awareness and ticket sales, and also show the demographics of people you’re reached.
You’ll see information for your event ads as well as your organic (unpaid) event posts.
Get insights right on your Event Page. You’ll see insights like how many people you’ve reached, how many views your event has, and how many people have responded. For more details, click See More.
See how many people you reached (awareness), the number of people who responded (engagement), clicked to purchase your tickets (tickets), and demographic about the people who responded to your event (audience).
View data from events across time ranges and events that you co-host. You can look at all of your events in a single view or see specific events one at a time.
In Ads Manager, you can get more in-depth metrics, including the demographics of the people who saw your event ad, cost per engagement, and performance by placement. You can also create and export reports.