Have you reviewed your Facebook page lately?
Are you taking advantage of the latest Facebook features?
It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features.
Here are some steps to review to help maximize your page’s potential:
1. Check your cover image on multiple devices
The prime location of your cover image can include your website, a call to action and more. The key is that text cannot exceed 20% of the cover image.
Be sure to only have text in the centre of the image too. The large majority of people view Facebook from mobile devices. When you view a page on a mobile, it cuts off the left and right hand side so it is important to not have text in these areas.
2. Evaluate your profile image
This is really important! Why? Your profile image is the first thing users see when glancing through posts in their news feed and is used whenever you post.
Wherever possible, the profile image should be your logo to help reinforce your company branding.
Note that your profile image should be uploaded at a size of 180 x 180 pixels; Facebook sizes it down to 160 x 160 pixels. It is a square size which makes it challenging if your logo is in a rectangle shape.
3. Use the short description space
Your Page can show a brief description of approximately 155 characters that displays below the cover image and the profile image at the top of your Page.
This is great space to outline a concise statement about your business and list your website URL. To update this area, go to Edit Settings in your admin panel, and under Basic Information look for Short Description.
4. Verify your page
Verified pages show up higher in search results so it is an important step to do this. Go to Settings, General, Page Verification.
5. Change Age Restrictions
If you are going to promote alcohol, change the age restriction to 18+.
6. Profanity Filter
This is really important! You don’t want people putting a post on your page with profanity in it.
Protect your brand by setting a profanity filter. This will automatically hide any posts with profanity in it. You can set it to moderate or high.